The Design Method


image

Both UX and Architectural disciplines share a focus on creating meaningful, functional, and user-centric experiences, whether in physical or digital environments.

In the digital context, light serves as both a medium for human vision and a tool to enhance visuals, enabling users to appreciate and interact with designs. Form is employed to serve functionality and purpose in UX design. Space, which encompasses the context and environment of product usage, plays a crucial role. Above all, adopting a user-centered design approach takes precedence.

Few examples of how UX principles draw inspiration from architectural philosophy.

Simplicity and Minimalism
Functionality and Purpose
Human-Centered Design
Flow and Spatial Hierarchy
Context and Environment

The Design Approach

image
image

00 Understanding Customers

Discovery & Research:

Dig into various research methods to get into users' heads, see if our ideas hold water, and find cool new info.

Key activities

01 (Co) Creating

Journey Map:

Rethink the whole customer experience to make it as smooth and awesome as possible.

Key Activities

Ideation Workshop & Service Concepts:

Get together to dream up new features, pick the easy wins, and plan out the design steps.

Key Activities
image

02 Foundation

Visual Direction and UI Ingredient Board

Play around with new looks and set up a go-to kit of UI parts that fit our chosen style.

Key Activities

03 Design Phase

Information Architecture & Interaction Model

Set up a solid info structure and uniform interaction rules for apps and websites.

Key Activities

Wireframing, UI/UX Design & Copywriting

Sketch out app screens and flows to show how the user journey should look and feel.

Key Activities
image

04 Detailed Design Phase

Prototyping & Usability Testing

Build mock-ups to see how our design works and feels for real people.

Key Activities
image

A Product's Potential Hinges on its Scalability and Sustainability. Scalability Fuels its Growth and Adaptability, while Sustainability Ensures its Longevity and Responsible Impact on the World.

These pillars not only secure its place in the market but also its contribution to a sustainable future.

05 Scale

Frame or Reframe the Challenge: Just like assessing an environmental issue, we need to gather as much data and insights as possible to define or redefine the problem. This helps us see the entire ecosystem in greater detail and seek opportunities that responsibly address the real issue with a human-centered approach.

06 Sustain

Meet User Needs and Deliver 360° Value and Continual Improvement and Innovation: Strive to continually enhance our performance and drive innovation, finding new ways to promote sustainability and reduce environmental impact to maintain a balanced ecosystem

image

Mapping the Key Design Activities

Discover

Preliminary Research

Stakeholder Interviews Desk Research Stakeholder Interviews Desk Research Territory Mapping Competitor Analysis Landscape Research Heuristic Analysis

Describe

User Experience Strategy

Heuristic Evaluation Prioritisation Matrix Comparative Analysis Affinity Mapping Research Synthesis Experience Principles Customer Frameworks Mental Model

Create Visual Design Direction

Design Principles Ingredient Boards Visual Design Frameworks

Interaction Design

Information Architecture Tree Testing / Card Sorting Common Interaction Models Prototyping Objectives Wireframing for Hero Flows

Visual Design

High fidelity Design for Hero Flows Design Library Creative Matrix Future State Journey Maps Concept Poster Experience Map

Scale

Design Systems

Terminology and Outputs Design Library Coded Design Library Design Language System Breakdown of a Design System Business objectives Users of Design System

Transitioning Design System from Design to Development

Developer handoff Developer Types and Needs Developer Briefings

Design Quality Assurance

Rituals Checklists

Product Expansion

Customer Strategy Content Strategy User Experience Writing

Manage

Design Communications

Project Kick off Meeting Project / Internal Standups Project Onboarding Project Offboarding Reporting / Check-in Process Sharing Knowledge (e.g. Monthly Calls, Practice Development)

Scoping

Understand Project Requirement Design Approach Scoping Methodology (Effort Sizing, Man-days, Expected Deliverables) Team and Key Outputs Assumptions Staffing (e.g. Design Team Set-up / Work Breakdown Structure)

Sustain

Continuous Improvement

Usability Testing Focus Group Heuristic Analysis iv. Competitor Analysis

full-width